From party hare to recovery dog.

How a questionable night sparked the world’s most honest recovery brand.

Born the next morning, half-awake and out of better ideas.

After one of those nights, we tried every “recovery” product out there. Most were either sugar bombs, hydration-only drinks, or full of fluff. Nothing actually helped.
So we stopped looking and started building.

Hare of the Dog was born from real-life experience, a relentless obsession with better ingredients, and a refusal to make recovery more complicated than it needs to be.

No hype. No shortcuts. Just what your body actually needs to feel human again.
Rehydrate. Recover. Rally.

The Journey

How a questionable night sparked the world’s most honest recovery brand.

2023 The Idea
The Idea Icon

Have one night
and realize—not
rock "recovery"
products to solve
The idea was born.

2024 The Build
The Build Icon

We obsessed over
ingredients that
actually work for
bodies—not
morning ideas.

2025 The Launch
The Launch Icon

Citrus Rally launched.
No hype. Just a
product that
delivers real
results.

2026 The Community
The Community Icon

Thousands joined
the rally. Real stories,
real results, real
people feeling
human again.

2026+ What's Next
What's Next Icon

200%+ continued we
seek to cut loud
recovery leads.
belivegories are
the bonus.

Recovery. Minus the nonsense.

Straightforward

No fluff. No lies. Just clean ingredients that work. We keep it simple so your body can do what it’s built to do—recover.

Science-Based

Built with real recovery-enhancing active support. No buzzwords, just science you can actually trust.

Built for Real Life

Designed for the mornings (especially the rough ones). We’re here to help you reset and rally—wherever you need it.

Questions? We've got answers.

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Questions? We've got answers.

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Meet the Recovery Squad

The people behind the recovery.

Built by people who’ve lived it — and know what actually works.

shawns updated avatar jan 2026

Shawn Hare

Founder & CEO

Shawn Hare brings the same discipline, grit, and strategic thinking to entrepreneurship that he once brought to the major leagues. A former Major League Baseball player, Shawn played professionally for teams including the Detroit Tigers, New York Mets, and Texas Rangers, gaining firsthand experience in high-performance environments where recovery, mindset, and preparation were everything.

When he’s not building brands or testing new formulas, you’ll find Shawn on the golf course, where he channels his competitive spirit and love for precision. A true believer in balance, performance, and living with humor, Shawn is redefining recovery—one shot at a time.

Former MLB Player
Avid Golfer

Jenny Stallcup RN, MBA

Chief Marketing Officer

The science behind the sass. From bedside nursing to pharmaceutical marketing boardrooms to building a recovery brand with zero chill — Jenny’s seen it all. Her RN background and years of pharmaceutical marketing mean she can decode the science AND sell it without dumbing it down. She turns complex recovery formulas into relatable, no-BS messaging for real humans dealing with real consequences. She’s also slowly ramping up her golf game, which really just means she’s becoming our best focus group.

RN
MBA

Shannon Hare Ferguson

Chief Sales Officer

The smooth talker with substance. Shannon turns hangover conversations into recovery solutions, building relationships one honest pitch at a time. With her sharp business instincts and genuine understanding of the struggle, she connects retailers and customers to the relief they actually need (not what they think they want).

Sales Strategist
Relationship Builder

Andy Ferguson

Chief Technology Officer

The digital wizard behind the magic. Andy keeps our tech stack as smooth as our recovery formula, building systems that actually work when you need them most. From e-commerce platforms that don’t crash during hangover emergencies to data analytics that track real recovery results, he makes sure technology serves the mission, not the other way around.

Tech Innovator
System Architect

Favour Ehizibue

Digital Operations Manager

The tactical mastermind behind the screens. Favour turns chaos into clean workflows, ensuring every digital cog in our machine runs smoother than a perfectly mixed recovery drink.

From managing campaigns that never glitch to optimizing processes that keep our data, design, and deadlines in sync, Favour bridges the gap between vision and execution. They don’t just keep the lights on — they make sure they’re automated, efficient, and running at 110%.

Efficiency Expert
Workflow Alchemist
Our Promise

Recovery, without the bullshit.

We keep it real, keep it effective, and keep it judgment-free. Because recovery shouldn’t be harder than the party that caused it.

Quality, guaranteed.

Every batch tested. Every ingredient purposeful. Every claim backed by science. No shortcuts. No exceptions.

Satisfaction, no stress.

Don’t love it? Get your money back. We’d rather earn your trust than trap you with fine print.